Data Mapping & Visualization

Data Density Maps for Registered Voters

By |September 25th, 2014|

Moonshadow Mobile has added a new visualization feature to its Ephemeris technology: Data Density Maps. With Data Density Maps Ephemeris visualizes both the density of an attribute and the values of an attribute at the same time over a map. The images on this page show both the population density as well as the Political Party registration.

 
The map above is generated from the US registered voter file from L2 Political. Each of the 159 million voters in the US is mapped to their house inside of Bing Maps. A Gauss curve is then used to determine the average party affiliation […]

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Shrinking Big Data

By |June 27th, 2014|

If you manage ‘Big Data’ then you’ve probably run into this problem: your Big Data is getting too big. Before you know it you are moving around files that take 20 or 30 hours to transfer and many hours to compress, decompress or even to back up. Six months after installing a new batch of backup servers they are maxed out and you have to add more. As a result you are constantly pressing users to reduce the amount of data you keep accessible for them. At Moonshadow we host and serve more than one billion records for our customers […]

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Finding Customers for Residential Solar Installation

By |June 4th, 2014|

Residential Solar Installation is a new and emerging market. Like in all markets it takes a large amount of time and financial resources for businesses to find and connect with potential customers. Ground Game can help streamline your sales process by providing a steady flow of information and a set of organizational tools vital for running any door to door operation. The increase in efficiency can easily be worth tens of thousands of dollars or more in worker hours.

Ground Game is equipped with an extensive commercial database that contains well over 220 million adults across the United States. You will be able […]

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List Vendor Adapts SaaS and Adds Revenue

By |August 21st, 2013|

In 2010 L2 Political was selling voter files the same way it had been doing for almost 30-years.  Political campaigns would call up and place an order.  The records would be selected from the databases by database engineers and exported to a CSV or PDF file.  The data would be sent to the client and that would be it.  Each order was a one-time sale and most campaigns would only order the data once per election.  If the candidate would run for office again two, four or six years later then there could be a new order and new revenue.

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Disaster Communications System

By |August 13th, 2013|

Moonshadow Mobile and Labels & Lists have teamed up to create a system for communication between Emergency Management providers and the public during disasters. The “Disaster Communication System” combines the power of mobile apps and the imagery of Bing Maps with a complete database of the population in the US. The DCS currently contains data on over 150 million people on 110 million addresses. In the next six months the system will be expanded to include the complete adult population data in the US.

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Canvassing Young Voters

By |August 13th, 2013|

The Young Vote is an important demographic in today’s elections. Today, there are over 44 million voters under the age of 29 ( Census Bureau ) . In recent years, the percentage of young voters that are politically active has jumped, doubling, even quadrupling in some states . These new voters grew up in the age of the internet, and often have vast resources to inform themselves and each other, using social media and new online tools.

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