Data Mapping & Visualization

Population Data as 3D Organic Structures

By |January 18th, 2015|

Here’s a thing that has intrigued me for years: wouldn’t it be cool if we could convert our population databases with hundreds of millions of records into 3D models and fly through them.

Over the last few months we – finally – developed the technology to convert big databases into 3D models in a matter of seconds. After the model has been converted you can ‘fly’ through it in real time. We are using OpenStreetMaps for the underlying maps. This blog posting is the first time we are publishing images from the 3D models. I choose some of the more artistic […]

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Moonshadow Featured in The Economist

By |December 5th, 2014|

Moonshadow’s Eimar Boesjes (COO/CTO) was a featured speaker at last month’s VISUALIZED.io conference in London, presenting examples of Moonshadow’s latest big data visualizations. Kenneth Cukier, Data Editor for The Economist, was in attendance and penned an online article using one of Moonshadow’s visualizations (shown above) as a featured image.

Cukier’s article identifies an interesting trend about how data visualization is changing to encompass online interactive data that is alive, relegating static data visualizations as less relevant relics of the past. This evolution has been accelerated by the ubiquity of computers, tablets, smartphones and Internet-connected digital devices. It’s an interesting read at The Economist titled […]

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Ground Game® for the Incident Command System

By |November 19th, 2014|

Geologists estimate that the Pacific Northwest Coast has a 37% chance to be struck within the next 50 years by one of the most devastating earthquakes ever recorded. The question is not a matter of if this will happen but when, and whether or not we will be adequately prepared for it. Unfortunately there is no way for us to predict the precise timing of a natural disaster, however we can take steps to prepare and put systems in place to help mitigate the impact. The advent of Web 2.0, mobile devices, and Big Data technologies present a unique opportunity to prepare for and respond to these events.

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Microtargeting for D2D Sales with Ground Game®

By |November 19th, 2014|

Utilizing big data to identify potential customers can be a challenge for any small business. With over 200 fields to search by, Ground Game allows you to easily identify, locate and analyze the customers within your target market using our extensive customer database containing over 200 million customer records. These fields can be combined into specialized filters to create targeted walking lists for your market segment. All information collected by your sales reps will automatically be uploaded back into the system, further enhancing your database.

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Income Levels in Manhattan

By |October 27th, 2014|

The images below show income levels in Manhattan overlaid on aerial photo’s. The income levels are shown from yellow for the lower incomes to red for the highest incomes. Click on the images to zoom in.

These data visualizations were created in the following way. We used the population data from L2 and mapped each address to a geographical location using Bing Maps. The L2 database has income information on over one million people in Manhattan. The base color of each geographical point was determined by the average income of all people on that location. Moonshadow’s Ephemeris software uses Gaussian curves […]

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Psychographic Analysis of Consumers

By |October 9th, 2014|

Moonshadow has created Consumermapping, a tool to perform detailed demographic and psychographic analysis of consumers. Consumermapping works with customer databases with millions of records but it can also be used for clients with smaller databases. The technology can be used to analyze customers for businesses, membership for non-profits, subscribers for newspapers and much more.

We will use Acme, an hypothetical company with 3.4 million customers in the US to show what you can do with Consumermapping. The screenshot above shows the address for each of Acme’s customers and you can see that Acme has the largest number of customers on the […]

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