Blog

Microtargeting for D2D Sales with Ground Game®

By |November 19th, 2014|

Utilizing big data to identify potential customers can be a challenge for any small business. With over 200 fields to search by, Ground Game allows you to easily identify, locate and analyze the customers within your target market using our extensive customer database containing over 200 million customer records. These fields can be combined into specialized filters to create targeted walking lists for your market segment. All information collected by your sales reps will automatically be uploaded back into the system, further enhancing your database.

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Income Levels in Manhattan

By |October 27th, 2014|

The images below show income levels in Manhattan overlaid on aerial photo’s. The income levels are shown from yellow for the lower incomes to red for the highest incomes. Click on the images to zoom in.

These data visualizations were created in the following way. We used the population data from L2 and mapped each address to a geographical location using Bing Maps. The L2 database has income information on over one million people in Manhattan. The base color of each geographical point was determined by the average income of all people on that location. Moonshadow’s Ephemeris software uses Gaussian curves […]

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Psychographic Analysis of Consumers

By |October 9th, 2014|

Moonshadow has created Consumermapping, a tool to perform detailed demographic and psychographic analysis of consumers. Consumermapping works with customer databases with millions of records but it can also be used for clients with smaller databases. The technology can be used to analyze customers for businesses, membership for non-profits, subscribers for newspapers and much more.

We will use Acme, an hypothetical company with 3.4 million customers in the US to show what you can do with Consumermapping. The screenshot above shows the address for each of Acme’s customers and you can see that Acme has the largest number of customers on the […]

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Data Density Maps for Registered Voters

By |September 25th, 2014|

Moonshadow Mobile has added a new visualization feature to its Ephemeris technology: Data Density Maps. With Data Density Maps Ephemeris visualizes both the density of an attribute and the values of an attribute at the same time over a map. The images on this page show both the population density as well as the Political Party registration.

 
The map above is generated from the US registered voter file from L2 Political. Each of the 159 million voters in the US is mapped to their house inside of Bing Maps. A Gauss curve is then used to determine the average party affiliation […]

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Shrinking Big Data

By |June 27th, 2014|

If you manage ‘Big Data’ then you’ve probably run into this problem: your Big Data is getting too big. Before you know it you are moving around files that take 20 or 30 hours to transfer and many hours to compress, decompress or even to back up. Six months after installing a new batch of backup servers they are maxed out and you have to add more. As a result you are constantly pressing users to reduce the amount of data you keep accessible for them. At Moonshadow we host and serve more than one billion records for our customers […]

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Ground Game® Web for Phone Banking

By |June 5th, 2014|

As you probably know Ground Game with VoterMapping is the most technologically advanced suite of tools for online voter data analysis and door-to-door canvassing with iOS (iPads and iPhones) and Android (tablets and phones) mobile devices.

We’ve also added a new desktop web-browser interface to enable phone banking. Your canvassing volunteers can login from their laptops or home computers to conduct phone surveys! The latest improvements to Ground Game Web include a split screen allowing your phone banking volunteers to see a map of the addresses and voters they are contacting while navigating through the call list and survey questions.

Phone banking […]

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